Hi! I’m Sara, an illustrator and graphic designer based in Mexico City.

My work blends vibrant color palettes, organic shapes, and symbolic language to explore themes like inner life, human connection, spirituality, and social reflection—often through a poetic, dreamlike lens. I see illustration as a way to express the invisible, evoke emotional depth, and invite meaningful connection.

With a background in editorial design, I approach each project with a strong sense of visual balance and thoughtful composition. I’m especially drawn to narratives that explore personal, emotional, or esoteric dimensions, always from a holistic and sensitive perspective.

Though I work mostly in digital media, my inspiration comes from traditional materials like watercolor and wax crayons. I love translating their tactile, intuitive feel into digital illustrations that are warm, expressive, and rich in atmosphere.

Let’s create something meaningful together—reach out at saralaguna.dsg@gmail.com




Education


Online Master in Editorial and Advertising Illustration
LaBASAD 2024-Present


Bachelor's Degree in Graphic Communication Design

UAM Azcapotzalco 2018-2022


@laguna_nat
saralaguna.dsg@gmail.com



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